What is SEO and How Does It Work?

When users search for something in search engines, the search engine wants to show them the most relevant result. To do this, it crawls and indexes websites. Google uses a bot called GoogleBot for this process. This bot visits all sites on the internet, examines their content, and matches them with user queries. It may seem a bit confusing, but everything will become clearer when we look at the application methods!

What Can You Do to Rank Higher in Google Search Results?

1. Understand How GoogleBot Sees Your Site

GoogleBot sees your website as a series of texts. To see how your site is perceived by this bot, you can right-click in your browser and select "View Page Source." Therefore, carefully naming the visual elements you use on your site increases your SEO score.

2. Use Keywords Effectively

Keywords are words or phrases frequently used in searches on a particular topic. Using keywords related to your topic on your pages will help you stand out in search engines. Example: If you are a company offering cleaning services, you can reach your users with keywords like "professional cleaning service" or "house cleaning." You can use Google's Keyword Planner tool to determine keywords.

3. Create a Fast-Loading Website

Google cares about the loading speed of websites. Sites with large images or videos load slowly, which negatively affects your SEO score. İpucu: You can optimize image sizes by using formats like .webp. This reduces the size of images while maintaining their quality.

What Should You Avoid to Not Rank Lower in Google Search Results?

1. Avoid Spam Behaviors

Google does not allow content that tries to manipulate search engines. Repeating keywords unnecessarily is considered spam by search engines and negatively affects your site. Örnek: Instead of repeating the same word over and over on a page, use alternative expressions that make sense with your keywords.

2. Avoid Non-User-Friendly Designs

Your website should be both user-friendly and mobile-friendly. Google prioritizes mobile-friendly sites.

What Should You Do to Get Your Site Indexed by Google?

1. Create Links

When indexing new pages, Google uses links from other sites. If you have a previously indexed site, you can use it to link to your new site. Alternatively, getting a link from another site is also an effective method.

2. Use Google Search Console

Google'ın önemli aracı Google Search Console, sitenizi indekslemek için harika bir seçenektir. Search Console'a kaydolduktan sonra sitenizin sahipliğini doğrulamanız ve "dizine eklenmesini iste" seçeneğini kullanmanız gerekir.

Finally, SEO

SEO, bir uzmanlık dalı olarak uzun bir yolculuk gerektirir. Ancak temel adımları doğru attığınızda dijital dünyada fark yaratabilirsiniz. Kendinize dikkat edin ve unutmayın: Doğru uygulamalarla her zaman bir adım önde olabilirsiniz!