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What is Digital Marketing?
Hello and welcome! In this article, we will take a journey into the world of digital marketing. I will explain the basic concepts and uses of digital marketing in an understandable language, away from complex terms. My goal is to provide you with valuable information, not to sell any training package or product. Digital marketing is a type of marketing that appears in every corner of digital environments and has become an indispensable tool for modern businesses.
Digital marketing is the art of delivering the right message to the right audience. By targeting according to interests, age groups, and even behaviors, it enables businesses to reach the right people with their products or services. The ads you see while watching a video, banner images on a website, or links at the top of Google search results are all examples of digital marketing. Now, let's take a closer look at the prominent types of digital marketing.
1. Search Engine Marketing (SEM)
Search engine marketing is a digital marketing strategy that aims to appear at the top of results matching the keywords users type into the search bar. For example, when a user searches for "best smartphone," your ad can appear at the top. This system works on a "cost per click" (CPC) model; you only pay when your ad is clicked.
2. Search Engine Optimization (SEO)
SEO is an organic marketing method that aims to move your website to the top of search engines. It requires comprehensive work from website infrastructure to content editing so that users can access it more easily. Search engine bots scan your site's content and present the most useful results to users.
2.1 How Does SEO Work?
At the core of SEO is the process where search engine bots scan your site's content and present the most relevant results to users. These bots do not see visual designs but read the site's code structure and content. Therefore, producing quality content and having a well-structured website are indispensable for SEO.
3. E-mail Marketing
E-mail marketing is the method of delivering content that will attract your users' attention directly via email. For example, you can announce a new campaign or offer personalized suggestions. However, be careful! Sending too many emails can annoy your users. With a balanced strategy, e-mail marketing can achieve great success.
4. Google Display Network (GDN)
GDN allows you to display visual ads on websites partnered with Google. You can showcase your banner designs, product images, or videos on these platforms. It also allows you to advertise on popular platforms like YouTube. This method is a powerful tool to increase your brand's visibility.
5. Social Media Management
Today, about 4 billion people actively use social media platforms. This is one of the most effective ways for businesses to interact with customers. However, successful social media management requires proper planning, continuous content production, and careful analysis. Instead of random posts, you can strengthen your brand with a strategic approach.
In conclusion, digital marketing is a broad field, and each sub-branch requires separate expertise. In the future, I will share more detailed content about the types of marketing mentioned in this article. If you have any questions, feel free to contact me. Take care!
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